Top 5 Fashion Games on Android in the UK: Q4 2022 Performance

In the fourth quarter of 2022, the top five fashion games on Android in the United Kingdom demonstrated varied performance metrics in terms of weekly downloads, revenue, and active users. Here's a closer look at how each app fared:

Project Makeover by Magic Tavern, Inc. maintained a strong presence with notable fluctuations in weekly revenue, peaking at approximately $42K in the final week of December. Weekly downloads saw a significant rise towards the end of the quarter, reaching 10K in the week of December 26. The number of weekly active users generally remained stable, with a slight dip mid-quarter but ending at around 36K.

Covet Fashion: Dress Up Game from Crowdstar Inc. experienced a notable increase in weekly revenue, particularly in early November, where it peaked at around $14K. Weekly downloads also showed an upward trend, culminating in 1.3K by the end of December. Active users for this app hovered around 6K to 7K throughout the quarter, with a slight increase towards the end.

RuPaul's Drag Race Superstar by East Side Games Studio saw consistent weekly revenue, peaking at around $6.3K in late November. However, the app faced challenges in maintaining weekly downloads, which dropped significantly mid-quarter and only slightly recovered in the last week of December. The number of active users fluctuated but remained around 10K to 12K towards the end of the quarter.

Shining Nikki-Fashion Makeover by Papergames showed a varied revenue trend, with a notable peak of approximately $7.1K in mid-December. Weekly downloads remained relatively low, peaking at 219 in late September and dropping towards the end of the quarter. Active users were steady, averaging around 1.7K.

Finally, Love Nikki-Dress UP Queen from Elex experienced a gradual increase in weekly revenue, peaking at about $4.6K in the last week of December. Weekly downloads saw a modest rise, with a peak of 468 in early October. The number of active users showed some variability, with a high of 9.4K in early October and ending the quarter at around 6.8K.

These insights provide a snapshot of the competitive landscape within the fashion game category on Android in the UK. For more detailed analysis and additional data, visit Sensor Tower.